Are you in love with the West; its history, culture, climate and lifestyle? Do
you enjoy studying, capturing, collecting and/or reliving the spirit and
adventure of our frontier heritage? Do you utilize or work with history in your
avocation, occupation, past time, or profession? If so, welcome to the Living
West! The Living West is dedicated to helping people understand, appreciate,
and utilize history.
We cater to the active outdoor man or woman who loves the West-its beauty,
history, resources, and opportunities; the miner, prospector, and mining
investor who believes mineral wealth is still waiting to be found in the
deserts and mountains of the
history and a desire to capture the spirit of the West on film, tape, or
through the written word; those in the business of marketing the historical
essence of the West or in researching, digging up, and distilling that essence;
and anyone in need of up-to-the-minute information and help in the application
of history and technology to assist them in the pursuit of what we call "the
living west experience."
Living History
Oral History
Video History
Historical Archaeology
Historic Preservation
Historical Marketing/Museum Sales
Historical Research
Historical Data
Living History is the dynamic presentation of an exciting subject or topic
through demonstrations, reenactments, and public participation. Living history
helps the public see and feel what historical events, activities, and past
technologies were really like. Living history programs are usually scripted,
and atmosphere is re-created through the authentic use of costuming. Historical
artifacts or faithful reproductions are used in their proper context as props.
Living History demonstrations are useful in showing dynamic objects in use and
in action, giving the public a better understanding of how the object was used,
how it was operated, and what sounds it made. Both programs and demonstrations
are often filmed or videotaped for repeated presentations. Living history
reenactments are scripted and costumed productions illustrating significant
events in Western American history.
We can help coordinate living history programs, demonstrations, and
reenactments.
Oral History
"We of the Pacific Slope are now at the turning-point between civilization's
first generation in this domain and the second. The principal facts of our
history we can now obtain beyond a peradventure. Some are yet living, though
these are fast fading away, whose adventures, counsels, and acts constitute a
part of early history. There are men yet living who helped to make our history,
and who can tell us what it is better than their sons, or than any who shall
come after them. A score of years hence few of them will remain. Twenty years
ago many parts of our territory were not old enough to have a history; twenty
years hence much will be lost that may now be secured."
Hubert Howe Bancroft, Literary Industries.
Although written in the 1880s, Bancroft's message stresses the importance of
people as a historical resource. With the advent of tape and video technology,
the capturing of reminiscences and eyewitness accounts of the 20th century
history of the West is made easier. Through oral history, specialized
techniques, skills, methods, and processes no longer in use could be studied,
and descriptions of them obtained from the craftsmen and people who practiced
them.
We can help in the interviewing, transcribing, and publishing of oral histories
and in suggesting ways to use oral history in research and presentations.
Video History:
Similar to Oral History,(see its description for more detail) yet has its own
problems and techniques. This concept involves videotape instead of audio tape
for the recording of historical reminiscences and documentaries.
Historical Preservation:
The desire to preserve examples of our past heritage is a trademark of modern
civilization. This has been reserved to
Historical Data:
Filing methods as well as raw data itself on varied historic topics can be
found here.
Historical archaeology is the study of the material remains of both the remote
and recent past in relationship to documentary history and the stratigraphy of
the ground in which they are found. The Historical archaeologist is a breed
apart from the Prehistorical archaeologist because the Historical archaeologist
depends heavily upon historical records and must have a working knowledge of
historical research techniques.
The historical record drastically modifies artifact classification. Unlike
prehistoric archaeology, there is documentary evidence to identify most
historical relics. A fragment of pottery the size of a fingernail can easily be
identified as to its composition, approximate date of manufacture, and
sometimes even its factory. Its worth, shipping history, and perhaps clues as
to the personality of its owner are all obtainable through written records. The
Prehistorical archaeologist is not accustomed to having detailed records, may
not be aware of their existence, and has not been trained in their use.
Archeologists agree that it is of little use to send artifacts and reports
around to experts after a site has been dug. Unless identifications and
deductions are made while the excavation is in progress and open for study, it
is impossible to know how to proceed, and valuable knowledge can easily be
lost.
The solution lies in a team effort. Historians and Historical archaeologists
should be included in the performance and carrying out of all archaeological
digs and archaeological surveys. The Living West can be a forum for those who
wish to specialize in conducting digs, analyzing artifacts, and supporting
digs. The Living West can coordinate the supply and/or training of a digging
staff and volunteers and can also locate and coordinate the use of enthusiastic
and trustworthy amateurs.
Historical Marketing is the offering of history to the public in tangible
forms,and providing an opportunity to take a piece of history home. It is a
common and healthy desire of the public to want to feel and heft history
rather than look at it through a glass case.
The public cannot be encouraged to make history a part of their life or even
make a return visit to your establishment unless you offer creative and dynamic
products that instill in them a desire to do so. Such a product needs to be
high quality, have a high degree of historical integrity, and be pertinent to
the type of historical message you wish conveyed.
Products like those mentioned can come in many forms:
Historical Image/Story- photographs, filmstrips, slide shows, TV features,
Videos, audio programs.
books, magazines, pamphlets.
Promotionals- Point of Purchase displays, give aways.
s, patterns, posters, newspapers, photographs, maps, printed materials.
Machine Readable products- including videotape, microfilm/fiche, computer
programs and datafiles.
The Living West can offer advice on how to implement historical marketing
techniques to your own areas of interest. Whether it is the complete
development of a marketing package or the design and manufacture of your own
line of products, we can help. The Living West can help by providing the
contacts necessary for an exchange of ideas among museums, historical
societies, and interested individuals.
Research is a cycle involving a quest for more and more information until one's
questions are satisfied. Hubert Howe Bancroft embarked upon such a quest years
ago, and his efforts resulted in the publication of 38 volumes of history known
as Bancroft's Works. "If I succeed in my efforts," he wrote, "my work will
constitute the foundation upon which future histories of western
must forever be built. The reason is obvious. I take events from the men who
made them. My facts, for the most part, are from original sources; and wherever
the desired facts do not appear I tap the fountain for them. He who shall come
after me will scarcely be able to undermine my work by laying another or a
deeper foundation. He must build upon mine or not at all, for he cannot go
beyond my authorities for facts. He may add to or alter my work, for I shall
not know or be able to tell everything, but he never can make a complete
structure of his own."
Although sounding like a pompous braggart, his prediction became fact. Anyone
today who embarks on a historical study of the "Pacific States" without first
consulting Bancroft is foolish. His works are the logical starting place for
studying the west
Bancroft once claimed "to accomplish in one year what would require ten years
by ordinary methods," by "the application of business methods and the division
of labor" to research and write history. His system was remarkably
computer-like for its time. However, The Living West has the ability to do him
one better- to accomplish in one year what required Bancroft ten years-by
combining his methods with the technology of computer science, micrographics,
videography, and automated data retrieval and storage systems. This section
will serve as a depository for those ideas, programs, files, and bibliographies
that can help make historical research easier.
Mining-the word conjures up images of weathered wooden headframes silhouetted
against an azure blue desert sky; grizzly old prospectors with burros; the
sparkle of gold in a pan; dusty mill tailings and rusting machinery; gold,
gloryholes, and ghost towns. To some, mining is a picturesque past, while to
others it is a meager livelihood, and to a few it holds a promising
future-maybe. Whatever mining is to you or me, it can safely be said that it is
rich in history.
The subfield of western history know as the mining west has grown tremendously
in the past forty years. From a dozen well-written books by 1940 to a figure
well over 100 in 1980, mining history has begun to take its rightful place in
the field of American historical writing. Forty years ago, mining history was
dominated by one subject: the California Gold Rush of 1849. Since then, there
has been a noticeable shift away from the study of the romantic gold rushes of
the 1850s and 1860s. Attention is being concentrated on later developments, and
twentieth century mining is even being considered as a subject for historical
scholarship. An understanding of the implications and consequences of past
public policy concerning the mining industry will help us better plan for the
future and avoid repeating our past mistakes.
Research Philosophy
Human Resources
Twentieth century mining is a topic that needs careful study, especially in
today's insecure energy and strategic minerals world. Specialized techniques,
skills, methods and processes no longer in use should be studied. Descriptions
of them need to be obtained from the people who practiced them. The feelings
and viewpoints of those people who were present during the mining booms of each
decade of this century should be captured. Oral History methods are most useful
for these types of topics. Miners, prospectors, and "desert-rats" may soon
prove to be gold mines of their own in terms of historical and practical
knowledge. They can greatly increase our own understanding of this subject, if
we but tap into this dwindling resource now.
Physical resources
Historical archaeology for information gathering is a relatively new concept.
Most scholars only think of archaeological digs in terms of site preservation
or in cases of salvage operations where a site is threatened. However, in
mining, where so many historic camps are nothing but sites, few records exist.
There is much that can be learned from an investigation of trash dumps, mill
foundations, tailings dumps, and mining camp "trash." Among the many topics
that a study of mining
Daily lifestyle, commerce patterns, technological processes used, eras of
occupation, economic status, and population estimates. In addition to
documenting the present condition of important sites for future reference, such
studies could lead to the discovery of information which the historical record
itself could never provide.
Research questions
Mining is an exciting subject. The public has always displayed a great deal of
interest in it and that interest has steadily grown. Yet surprisingly little is
really known about the story of mining. Most people will admit that they know
there's a lot of abandoned mines throughout the west, but that's as far as
their knowledge of mining goes. How was it done? What were the technological
processes and techniques used? What was the business of mining like and how was
it conducted? How was capital raised and invested? How did the towns develop
economically and how and why did they die? And the people--what were they
like? Why did they have such incurable optimism and what made them so willing
to take chances? Those abandoned mines-why were they abandoned? Will there be a
future for them? More research into this fascinating topic is needed, research
that explores the relationships and interplay among man, society, and the
minerals extraction industry.
Living History: An Introduction
Research, however, is not enough. An exciting subject should be dynamically
presented. As a tool to help people better understand mining, demonstrations
could allow the public to see how things were done. Like what it was like to
look for and follow float to an outcrop; examining an outcrop; filing a claim;
eating a prospector's breakfast; performing an assay; sinking a shaft; using an
airdrill; seeing the vein at depth; drilling, breaking, and mucking the ore to
the surface; crushing it and running ore through a mill; pouring the gold bar;
and obtaining a genuine feel for life in a mining camp.
Reenactments should also be offered to reenact significant events in the
history of the mining west, and could be commissioned to commemorate
anniversaries and could be held by themselves or in conjunction with a package
tour or convention/fair. They could be videotaped for media airing.
Demonstration and reenactments should be researched by scholars and the
dialogue should be as historically accurate as possible. Costumes and artifacts
would be originals or authentic reproductions.
These living history tours and experiences could last from a few hours to a
day, weekend, or all summer long-depending on the wishes and schedule of the
visitor or agency. Students of American history, geography, geology, and
scouting groups would especially benefit from this multidisciplinary learning
experience. Photographers, vacationers, desert users, youngsters, everyone
would find this living museum an interesting and exciting experience. Such
experiences, demonstrations, and reenactments would awaken the senses and give
the visitor a historical perspective no book could ever provide.
Historical Marketing
In addition to the experiences and demonstrations, I believe it is necessary to
provide the public an opportunity to take a piece of history home with them in
the form of creative and dynamic booklets, books, microfilm, cassette sound
"tours," reproductions of relics, samples, photographs, posters, videotapes,
ephemera, etc. It is a common and healthy desire of the public to want to feel
and heft history rather than look at it through a glass case. The visitor to a
historical site should be encouraged to make history a part of his life.
Historical marketing products and ideas can allow a visitor to do this.
Reproductions of museum display pieces, relics, maps, photographs, scholarly
historical volumes, and other products should be designed to make history come
alive at affordable prices.
Through research, oral history, historical archaeology, living history and
historical marketing the romance, dynamism and importance of mining can be
captured, magnified, and disseminated to the public. The preceeding concepts
can be used by anyone, from individuals, companies, organizations, to
governments in presenting the story of mining to any audience. Failure to
utilize these methods will result in the loss of a valuable heritage to a
generation whose awareness of and appreciation for mining is already nearly
extinct.
The author welcomes and encourages all who dare and dream to be called mining
enthusiasts and/or mining historians. He specifically requests comments,
suggestions, and questions to begin discussion and implementation of any of the
concepts mentioned. If enough interest is generated, a non-profit association
of miners, prospectors, mining historians, etc. could be launched to help
further institutionalize these concepts and advance the crusade for their
implementation. Russ Hartill (70656,1541).
Videodisk- TLW hopes to capture the lead and thus a majority market share in
the specialized field of interactive mining history, education and
entertainment products utilizing videodisks, computers, microfiche and
videotext. We have a goal of producing our first interactive video by 198 .
Backtracking, we will need a library of footage, images, and text from which to
draw on, as well as the knowledge and experience with the necessary hardware.
Sony, Pioneer, and Panasonic seem to be the three companies most involved with
both the commercial and consumer aspects of videodisk information
storage/retrieval AND interactive video.
In spite of our current lack of said library or experience, I sense that the
biggest bottleneck will be in preparing the scripts for interactive videos; and
for document storage, that bottleneck will be obtaining original documents and
deciding initial recording order. Because of this our first priority must be in
getting ahead of ourselves in this area so that when the equipment, money and
library are in place it becomes a simple matter of following our cookbook. This
cookbook should not only provide directions, it should be accompanied with an
opinion poll of sorts detailing which "recipes" are more important, popular,
etc. and this will require market research.
This research should concentrate on two areas- bringing our ideas into line
with what our "public" wants, needs, feels ;and identifying new customers
interested in our products. Since the two appear to contradict each other, it
is imperative that we know what business we are in. (See
addition, we must know our competition. First in that category would have to be
The Engineering and Mining Journal. And yet, since our specialization is so
acute, our competitors can be our best customers! For example, E&MJ may view
themselves as being in the advertising business, not the information/education
business. And history plays a small part in their world, as does the parttime
miner/prospector. Thus by specializing in a subset of their overall field we
can provide a better product with more customer support, and wind up supplying
them (E&MJ) with a needed component.
Our first MR phase would be to identify all possible competition. Study their
circulation or clients through public record research, and purchase of their
client lists. Study their catalogs, ask them what the biggest sellers are. Ask
clubs and others for their opinions, wants and needs. Contact the Users groups
and tap into their use files, or leave messages for access counting.
Mission- The Living West is a multi-media publisher of information, history,
education, and entertainment pertaining to the Mining West. We are in the
business of distilling and condensing highly technical or obscure information
into forms more easily accessable, understandable, enjoyable, and affordable to
a middle class clientele. We actively solicit people with a certain personality
who are presently interested in any aspect of mining and/or
Western
We desire to promote and service what we call a Living West lifestyle. And as
the small mining industry grows we plan to grow with it, and plan to be part of
the cause of its growth. We plan to be known as the voice, ears, and heart of
the small mining movement and the tabernacle of its spirit.
To ressurect a dead or dying profession will require re-education, exposure,
indoctrination, inspiration, propagandizing, missionary marketing, and a
re-discovery of past knowledge. To make the event happen will first require the
absorption of all previous knowledge regarding mining. Second, with the
information in hand we need next to pass it on to the public- which will
require its being published and distributed-and naturally marketed. But the
final magic ingredient involves the way in which we will do this-lets call it
our style. If we are successful at this it will be because of our style.
Style: We will only publish that which is:
Understandable-Written to the intended audience at its own level. Jargon to be
fully explained and limited in use.
Accurate-Footnoted. Fact, not fancy.
Creative-The essence to be presented in the best possible way and in the most
appropriate medium. Witty text.
Dynamic- Full of punch and life. Hard hitting, telling it like it is,
emotional.
Practical-Helpful, indexed, timely.
Affordable-Not a ripoff, of true value.
Magnitude: We don't just want to make a buck- we want to make a quality buck.
Hubert Howe Bancroft wrote 38 volumes of Western American History- what we know
of times past (in the Western States) in large part is due to his chronicles.
All we wish to do his duplicate his magnitude, his scope, as applied to mining
and mining history. In a word, our magnitude is GRAND. We wish to publish
hundreds of products and programs, saturating our market and thus insuring a
large market share on sheer numbers alone. Additionally we hope to corner the
low end (cost wise) of the same market. Quality and accuracy are our
watchwords.
Lifestyle- Hand in hand with our views on the magnitude of our product
offerings is the concept of lifestyle servicing, the key to our explosive
growth and planned dominance of the mining history marketplace. Our concept is
to create through our products a living west theme that historians, miners,
prospectors, outdoorsmen, offroaders, desert-rats, and others can embrace as
tools to help them live a unique lifestyle that they alone enjoy. Instead of
selling just products, we will also provide music, food, clothes, investment
opportunities, entertainment, and reviews.
Our servicing can extend beyond our own product lines to include selected
products from outside vendors that meet with our approval. We can provide a
Whole Earth type catalog of advice, advertising, and articles to guide the
reader into creating the exact depth of involvement he or she wishes. In
addition to the catalog, we could offer a TLW approval on products that meet
minimum standards (much like the Good Housekeeping seal of approval) and even
offer TLW franchises or authorized dealers to mVideodisk- TLW hopes to capture the lead and thus a majority market share in the specialized field of interactive mining history, education and
entertainment products utilizing videodisks, computers, microfiche and
videotext. We have a goal of producing our first interactive video by 198 .
Backtracking, we will need a library of footage, images, and text from which to
draw on, as well as the knowledge and experience with the necessary hardware.
Sony, Pioneer, and Panasonic seem to be the three companies most involved with
both the commercial and consumer aspects of videodisk information
storage/retrieval AND interactive video.
In spite of our current lack of said library or experience, I sense that the
biggest bottleneck will be in preparing the scripts for interactive videos; and
for document storage, that bottleneck will be obtaining original documents and
deciding initial recording order. Because of this our first priority must be in
getting ahead of ourselves in this area so that when the equipment, money and
library are in place it becomes a simple matter of following our cookbook. This
cookbook should not only provide directions, it should be accompanied with an
opinion poll of sorts detailing which "recipes" are more important, popular,
etc. and this will require market research.
This research should concentrate on two areas- bringing our ideas into line
with what our "public" wants, needs, feels ;and identifying new customers
interested in our products. Since the two appear to contradict each other, it
is imperative that we know what business we are in. (See
addition, we must know our competition. First in that category would have to be
The Engineering and Mining Journal. And yet, since our specialization is so
acute, our competitors can be our best customers! For example, E&MJ may view
themselves as being in the advertising business, not the information/education
business. And history plays a small part in their world, as does the parttime
miner/prospector. Thus by specializing in a subset of their overall field we
can provide a better product with more customer support, and wind up supplying
them (E&MJ) with a needed component.
Our first MR phase would be to identify all possible competition. Study their
circulation or clients through public record research, and purchase of their
client lists. Study their catalogs, ask them what the biggest sellers are. Ask
clubs and others for their opinions, wants and needs. Contact the Users groups
and tap into their use files, or leave messages for access counting.
Mission- The Living West is a multi-media publisher of information, history,
education, and entertainment pertaining to the Mining West. We are in the
business of distilling and condensing highly technical or obscure information
into forms more easily accessable, understandable, enjoyable, and affordable to
a middle class clientele. We actively solicit people with a certain personality
who are presently interested in any aspect of mining and/or
Western
We desire to promote and service what we call a Living West lifestyle. And as
the small mining industry grows we plan to grow with it, and plan to be part of
the cause of its growth. We plan to be known as the voice, ears, and heart of
the small mining movement and the tabernacle of its spirit.
To ressurect a dead or dying profession will require re-education, exposure,
indoctrination, inspiration, propagandizing, missionary marketing, and a
re-discovery of past knowledge. To make the event happen will first require the
absorption of all previous knowledge regarding mining. Second, with the
information in hand we need next to pass it on to the public- which will
require its being published and distributed-and naturally marketed. But the
final magic ingredient involves the way in which we will do this-lets call it
our style. If we are successful at this it will be because of our style.
Style: We will only publish that which is:
Understandable-Written to the intended audience at its own level. Jargon to be
fully explained and limited in use.
Accurate-Footnoted. Fact, not fancy.
Creative-The essence to be presented in the best possible way and in the most
appropriate medium. Witty text.
Dynamic- Full of punch and life. Hard hitting, telling it like it is,
emotional.
Practical-Helpful, indexed, timely.
Affordable-Not a ripoff, of true value.
Magnitude: We don't just want to make a buck- we want to make a quality buck.
Hubert Howe Bancroft wrote 38 volumes of Western American History- what we know
of times past (in the Western States) in large part is due to his chronicles.
All we wish to do his duplicate his magnitude, his scope, as applied to mining
and mining history. In a word, our magnitude is GRAND. We wish to publish
hundreds of products and programs, saturating our market and thus insuring a
large market share on sheer numbers alone. Additionally we hope to corner the
low end (cost wise) of the same market. Quality and accuracy are our
watchwords.
Lifestyle- Hand in hand with our views on the magnitude of our product
offerings is the concept of lifestyle servicing, the key to our explosive
growth and planned dominance of the mining history marketplace. Our concept is
to create through our products a living west theme that historians, miners,
prospectors, outdoorsmen, offroaders, desert-rats, and others can embrace as
tools to help them live a unique lifestyle that they alone enjoy. Instead of
selling just products, we will also provide music, food, clothes, investment
opportunities, entertainment, and reviews.
Our servicing can extend beyond our own product lines to include selected
products from outside vendors that meet with our approval. We can provide a
Whole Earth type catalog of advice, advertising, and articles to guide the
reader into creating the exact depth of involvement he or she wishes. In
addition to the catalog, we could offer a TLW approval on products that meet
minimum standards (much like the Good Housekeeping seal of approval) and even
offer TLW franchises or authorized dealers to market the products that are
contained in the catalog.
Lifestyle servicing will help to expand our marketplace and cross-sell to many
whose interests in our different lines lie dormant and/or undiscovered.
Market Research
This research should concentrate on two areas- bringing our ideas into line
with what our "public" wants, needs, feels ;and identifying new customers
interested in our products. Since the two appear to contradict each other, it
is imperative that we know what business we are in. (See Mission, below) In
addition, we must know our competition. First in that category would have to be
The Engineering and Mining Journal. And yet, since our specialization is so
acute, our competitors can be our best customers! For example, E&MJ may view
themselves as being in the advertising business, not the information/education
business. And history as does the parttime miner/prospector both play a small
part in their world. Thus by specializing in a subset of their overall field we
can provide a better product with more customer support, and wind up becoming
one of E&MJ's major customers.
Our first MR phase would be to identify all possible competition. Study their
circulation or clients through public record research, and purchase of their
client lists. Study their catalogs, ask them what the biggest sellers are. Ask
clubs and others for their opinions, wants and needs. Contact the Users groups
and tap into their use files, or leave messages for access counting.
Partial list of competition:
EMJ* CMJ* CIS* Popular Mining* Alan Hensher* Dave Parkhurst* Del Oeste Press*
Cal-Gold* Keene Engineering* Mineralogical Record* Treasure Magazines* Desert*
Time-Life Inc* GPAA* CDMG* USGS* BLM*
(notice that all of these could easily be turned into customers!)
MR Questions:
What return can we expect:
1.In the industry.
2.In our predefined specialization.
3.As spinoffs or ulterior motives to pursuing our niche (specimen mining).
4.For specific product lines and servoices.
5.For specific products.
6.For a certain product within a set time.
7.By tommorrow.
Capitalization- How much money is needed:
To start?
To Finish?
To do it right?
To do it at all?
To make $xx K/yr?
To payoff creditors?
To satisfy investors?
Income study- Where is the money going to come from? How quickly/steadily will
it come? Which products will make the best income producers? At what price
should they be offered?
Time factors- Is the industry seasonal?
Battleplan!
Videodisc- TLW hopes to capture the lead and thus a majority market share in
the specialized field of interactive mining history, education and
entertainment products utilizing videodiscs, videotape, computers, microfiche,
videotext and traditional mutli-media vehicles. We have a goal of producing our
first interactive video by 1988. Backtracking, we will need a library of
footage, images, and text from which to draw on, as well as the knowledge and
experience with the necessary hardware. Sony, Pioneer, and Panasonic seem to be
the three companies most involved with both the commercial and consumer aspects
of videodisk information storage/retrieval AND interactive video.
In spite of our current lack of said library or experience, I sense that the
biggest bottleneck will be in preparing the scripts for interactive videos; and
for document storage, that bottleneck will be obtaining original documents and
deciding initial recording order. Because of this our first priority must be in
getting ahead of ourselves in this area so that when the equipment, money and
library are in place it becomes a simple matter of following our cookbook. This
cookbook should not only provide directions, it should be accompanied with an
opinion poll of sorts detailing which "recipes" are more important, popular,
etc. and this will require market research.
The previously mentioned cookbook is a novel entitled "The Living West." It has
two main parts. Part One is the moralistic story story of why history is
important and how it may soon become disregarded or even spurned by the very
society it serves. Part Two explains the inner workings of a futuristic group
of people who go about preserving, researching, and presenting the past in a
most complete way and in a very dynamic light. After the novel is released,
life will try to imitate art and The Living West will be that futuristic group.
Whole Mine Catalog- In conjunction with the novel is the idea to release a
catalog of products that exemplify the living west lifestyle. Not only products
will be mentioned, but articles, reviews, instructions, addresses, and etc.
will make the catalog not only a sales tool but a reference work as well.
Electronic (On Demand) Publishing- If the Miners Underground were to ever get
off the ground, the database section of the SIG could be the Whole Mine
Catalog. CIS still prevents ads on its service, but they are coming. It is up
to is to be ready for that day!
Coming full circle, the area we chose to deal in, like so many others, has just
three components- text, images, and sounds. Our first priority is to capture as
much as possible of each of these three components.
1. TEXT- Text must be entered into computers for ease in text searching and in
typesetting and machine storage. Text so entered must be relevant and
marketable. Using our style guidelines and keeping in mind our mission, TLW
will first upload text that has high resale potential. At present this appears
to include text for magazine articles, short booklets, and minelists as well as
introductory how-to booklets.
2. IMAGES- For the magazine market this requires 5x7 or 8x10 glossies. For the
AV market this requires 35mm Color Slides. For the Video market this requires
3/4inch tape(we use 1/2 now) and color slides in a horizontal format. We will
approach government archives, public and private libraries, and private
collectors for these materials, as well as shoot extant scenes. Images from
motion pictures and television broadcasts are also fair game.
3. SOUNDS- Like images, these should be gathered or created for the resale
market. Cassettes and Open Reel tape will be used for recording.
Income Projects-
Magazine Articles- CMJ, others.
Minelist- by township, range. To be used with BLM microfiche.
Mailing Lists- sell them to the competition.
Mine Fraud booklet- with Brian Beck.
The Gold Fever Trail- AV auto tape tour.
Computer ROM cartridges.- Dealer displays.
Specimen Mining- In California desert.
Blasdell Expedition- w/ Rob Hoshide.
Talc Mining- At Dad's Mine.
TLW Catalog/TLWorld- Novel/sales catalog-review.
Videodisk- TLW hopes to capture the lead and thus a majority market share in
the specialized field of interactive mining history, education and
entertainment products utilizing videodisks, computers, microfiche and
videotext. We have a goal of producing our first interactive video by 198 .
Backtracking, we will need a library of footage, images, and text from which to
draw on, as well as the knowledge and experience with the necessary hardware.
Sony, Pioneer, and Panasonic seem to be the three companies most involved with
both the commercial and consumer aspects of videodisk information
storage/retrieval AND interactive video.
In spite of our current lack of said library or experience, I sense that the
biggest bottleneck will be in preparing the scripts for interactive videos; and
for document storage, that bottleneck will be obtaining original documents and
deciding initial recording order. Because of this our first priority must be in
getting ahead of ourselves in this area so that when the equipment, money and
library are in place it becomes a simple matter of following our cookbook. This
cookbook should not only provide directions, it should be accompanied with an
opinion poll of sorts detailing which "recipes" are more important, popular,
etc. and this will require market research.
This research should concentrate on two areas- bringing our ideas into line
with what our "public" wants, needs, feels ;and identifying new customers
interested in our products. Since the two appear to contradict each other, it
is imperative that we know what business we are in. (See Mission, below) In
addition, we must know our competition. First in that category would have to be
The Engineering and Mining Journal. And yet, since our specialization is so
acute, our competitors can be our best customers! For example, E&MJ may view
themselves as being in the advertising business, not the information/education
business. And history plays a small part in their world, as does the parttime
miner/prospector. Thus by specializing in a subset of their overall field we
can provide a better product with more customer support, and wind up supplying
them (E&MJ) with a needed component.
Our first MR phase would be to identify all possible competition. Study their
circulation or clients through public record research, and purchase of their
client lists. Study their catalogs, ask them what the biggest sellers are. Ask
clubs and others for their opinions, wants and needs. Contact the Users groups
and tap into their use files, or leave messages for access counting.